About the book
There’s probably no media company in the world that has changed our lives more but is understood less than YouTube. Over 1.5 billion people log in to YouTube every single month to watch viral videos, late-night TV clips, news broadcasts, sports highlights, music videos, and how-to tutorials on nearly every subject, generating billions of views. YouTube has changed the way we’re informed, educated and entertained. It’s changed how advertisers and marketers think and plan. But perhaps the biggest and least appreciated change is that it has given rise to a new class of independent creators and entrepreneurs, many who are more influential than traditional celebrities and media companies. We call them Streampunks.
An entertainment and tech industry veteran—YouTube’s chief business officer Robert Kyncl—offers the first detailed account of the rise of YouTube, its revolutionary effect on media and the creative minds who are using it to become pop culture stars and new media moguls.