YouTube and the Rebels Remaking Media

ROBERT KYNCL with Maany Peyvan

About the book

There’s probably no media company in the world that has changed our lives more but is understood less than YouTube. Over 1.5 billion people log in to YouTube every single month to watch viral videos, late-night TV clips, news broadcasts, sports highlights, music videos, and how-to tutorials on nearly every subject, generating billions of views. YouTube has changed the way we’re informed, educated and entertained. It’s changed how advertisers and marketers think and plan. But perhaps the biggest and least appreciated change is that it has given rise to a new class of independent creators and entrepreneurs, many who are more influential than traditional celebrities and media companies. We call them Streampunks.

An entertainment and tech industry veteran—YouTube’s chief business officer Robert Kyncl—offers the first detailed account of the rise of YouTube, its revolutionary effect on media and the creative minds who are using it to become pop culture stars and new media moguls.

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STREAMPUNKS by Robert Kyncl, Maany Peyvan

Advanced Praise

“Robert’s vision is clear and compelling: the future of media will be one in which fans decide what matters.”

Reed Hastings

“Discovering YouTube was the happiest accident of my life. It’s allowed me to share my comedy with the world and reach an entirely new global audience. Fans have even told me they’ve learned English from watching my show on YouTube which is a mistake.”

Conan O’Brien

“If you want to understand how media is changing, you need to understand YouTube. Streampunks is a fascinating look into the imaginative and determined minds ofthe people who are changing what we watch.”

Brian Grazer

“I grew up in Cuba without access to the Internet. When I finally came to the United States, YouTube became my window to the world. Streampunks is an amazing description of experiences similar to mine.”

Camila Cabello

“Thinking of starting your own new media career? Read Streampunks first. It’s a revealing, thoughtful portrait of what success in the digital age really takes.”

Michelle Phan

About the authors

Robert Kyncl with Maany Peyvan


Robert Kyncl is the Chief Business Officer at YouTube where he oversees all commercial and creative relationships for the platform. Previously, Robert was Vice President of Content at Netflix, where he spearheaded the company’s content acquisition for streaming TV shows and movies over the Internet. Robert has been listed in Variety’s Dealmakers Impact Report as one of their “disruptors”, Vanity Fair’s New Establishment List, Billboard’s Power 100 List and AdWeek’s 50 List of Vital Leaders in Tech, Media and Marketing.

Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Los Angeles with his wife and two daughters.

Maany Peyvan is a lead writer at Google where he writes editorial and social content, advises on executive communications strategy and leads speechwriting for YouTube. He was previously an appointee in the Obama Administration, serving as Chief Speechwriter at the US Agency for International Development. He holds a bachelor of arts in behavioral biology and a master's degree in international relations, both from Johns Hopkins University.